Are you a dentist, orthodontist, oral surgeon, or dental professional looking for the latest dental marketing trends? You’ve come to the right place.
While some dental marketing tips used last year are still trending in 2020, we will include other marketing trends you can’t afford to ignore for your dental practice. Let’s get started.
High-quality short videos
Gone are those days when you can just post text messages on your social media account and expect your audience to be a fan of your dental practice. Today, people want more! Patients want to see high-quality short videos that are funny, entertaining, and catchy on your social media accounts.
TikTok, Facebook and Instagram are popular social media platforms where you can upload videos that are up to 15-60 seconds. Let’s give you some ideas.
On your Facebook business page, you can upload a cover video to you introduce your dental practice.
On your Instagram account, you can share a short video of patients giving positive feedback about your dentistry service. You can also show your followers a 360-degree view of your equipment, treatment areas, and waiting rooms.
On your TikTok account, you can upload those funny moments when you were trying to treat patients. Embedding your short videos with the latest song will also help you to get more “likes” and “shares” for your content.
Voice search
Online searches are shifting gradually from text searches to voice searches. Experts predict that by 2022, voice searches will account for half of the searches on Google and other search engines.
The question is, how can you optimize your dental practice for voice searches? The answer is simple. First, get your business on Google. To do so, click this link.
Next, make sure that your websites or social media accounts can answer the following frequently asked questions:
- Your business location
- Your working time
- Your payment method
- Your booking options
Chatbots
Given the fact you can’t be on the Internet 24/7 to interact with your clients, you need an automated solution – a chatbot.
Chatbots are getting more and more sophisticated day after day, thanks to the advancement in machine learning and artificial intelligence.
With chatbots, you can provide your customers with predictive questions like your working time, available treatment options, and payment options.
You can also use chatbots to collect feedback data and gain insights into the needs and expectations of your clients.
And guess what? Chatbots are very cheap to acquire. On average, the subscription plan for most chatbots in the marketplace range from $10 to $30.
Online booking
A decade ago, no one believed customers would be interested in booking their pizzas online. Domino has proven many critics wrong with their apps and online ordering service.
You can now get patient appointment software for dentists online. With this tool, your clients can book your dental services on the Internet. More interesting is that this tool has instant notification features, which alert or remind you of your next appointment.
Cheap patient appointment software includes SimplyBook.me, Setmore, and Plenty. However, the top online appointment scheduling systems for dentists are LocalMed, Zocdoc, and Solutionreach Limelight.
Online reviews
Before most patients use any dental practice, they check reviews on sites like Google, Yelp, Healthgrades, and Facebook. The more 5-star reviews you have on these platforms, the more patients would be willing to buy your dental products or use your dental services.
To boost your online presence, try to register your business on these sites and get many 5-star reviews.
You can’t afford to ignore the latest dental marketing trends. This is because the dental needs of patients are changing every day, and you need the best tools and strategies to predict and understand their expectations.
We would be appreciative if you could share other marketing trends for dental practices which we did not mention in this post. Please do so in the comment section.
