Marketing your dental practice online is all about using the right strategy. Failure to adopt the right strategy for your dental service business means you will not attract new patients or generate considerable profits. If you are a dental professional, dentist, dental assistant or dental manager, here are 3 ways to promote your dental practice online.
Search engine marketing (SEM)
Have you heard of SEM before? It’s a form of Internet marketing in which you pay search engine companies to rank your website for certain keywords on their search engine results page. For instance, if you want users to see your website on the first page of Google results in pages any time they type the keyword “dental practice”, you will bid for the keyword on Google Ads.
By using this paid search strategy, you will enhance the visibility of your dental practice on search engine results pages and drive more traffic to your website. Another benefit of SEM is that you can optimize your ads to target new clients based on interests, locations, age, gender, and much more. More so, you will not be charged any fee if no one clicks on ads.
Social media ads
When we are talking about social media ads, we are not telling you to pay influencers on TikTok, Facebook, or Instagram. These influencers charge ridiculous amounts, and you will hardly get any substantial return on your investments.
So, what type of social media ads are we recommending? Facebook ads, YouTube ads, and Instagram ads. These ads are better than the ads of social media influencers. Like SEM, social media ads allow you to target new patients based on demographic factors like age, sex, income, and gender.
With these ads, you can set your daily budget and measure your campaign results with their analytic tools. Yesterday, we spent about $10 on Instagram ads. Guess what? We got about 1000 views. With a fat budget, you can target millions of people around to create brand awareness.
Lest we forget. To get the desired results with social media ads, you need to ensure that your ads are catchy, colorful, funny, and quality enough for your audience.
Search engine optimization (SEO)
Unlike social media ads and SEM, SEO requires time and consistent efforts. Don’t expect SEO to turn your dental practice around overnight. Have it in mind that SEO is a long-term strategy. And to get maximum results, you need a well-optimized website for your website. That is, your website should be easy to index by search engine companies.
You also need to ensure that all the web pages on your website should have good metatags and relevant keywords. We recommend that in a week, you should post at least two SEO-optimized blog posts about your dental practice.
By implementing SEO, Google will rank your dental services high on its results page, thereby allowing new clients to find your dental practice anytime they search for certain keywords.
SEM, SEO and social media ads are proven methods that can create brand awareness for your dental practice. Try not to procrastinate. Learn more about these strategies and start implementing them to attract new patients to your brand.