The business of dentistry is super-competitive. Every dental professional out there is jostling to have a slice of the dental market share. The signs of competition are everywhere. Check your phone. Or move around your area. You will see many dentistry ads, which are designed to attract patients. But if you check more closely, you will notice that many dental practices that run these ads are not getting the desired result – getting more patients.
Wondering why? The reason is simple. Many dentists rely so much on dental marketing myths peddled by phony marketing companies. It is not unusual for con marketers to obscure the truth. Some will lie that with less than $30, they can help you to attract thousands of patients within 1 week. Others will enchant you with their sweet mouth, promising you that they will transform your dental practice overnight if you buy their books, subscribe to their channel or pay them a ridiculous amount.
If you don’t want to be a victim of their dental marketing myths, you’ve come to the right place. In this post, we will list the top 3 dental marketing myths and explain why you should ignore these marketing myths in your dental-practice marketing campaign.
SEO is key to your dental marketing success – Not true
Search engine optimization (SEO) is a strategy in which content creators sprinkle relevant keywords to their content so that search engines like Google can rank their website or business higher on the results page.
A decade ago, SEO was the winning formula for digital marketing. But today, Google algorithm is no longer programmed to give you a competitive edge with SEO. This means stuffing your content with keywords will not guarantee you success at all. Besides, your competitors can counter your SEO strategy by using paid ads to rank higher on search engines.
Take-away message: While SEO will at best help your content to be found easily on the Internet, it will not compel clients to patronize your dental practice.
Email marketing is key to your dental marketing success – Not true
Using email marketing to promote dental practices is no longer worthwhile. Although many online users still use emails to communicate with others, they hardly click or read unsolicited emails.
According to Tech Radar, you are likely to receive just 1 reply for every 12,500,000 unsolicited emails you send to users. This is because users regard unsolicited emails as spam or sources of phishing scams.
Take-away message: Email marketing is almost dead.
A small budget is sufficient for dental marketing success – Not true
Except you are lucky, a tiny budget will not take your dental practice to the next level. If you want many potential clients to buy your dental products or use your dental services, you need to spend more on your digital marketing. The more money you spend on social media ads or Google ads, the more you will be able to expand your business reach and target more online users.
Take-away message: Don’t expect instant results with a small budget.
To achieve success in your dental practice, you need to leverage the latest digital marketing tips and avoid old tricks that are no longer cost-effective. Spending your cash on SEO and email marketing is like trying to fill a basket with water. You will end up wasting your time and wasting your budget.
At more patients, we are deeply committed to helping you discover new innovative ways of attracting more clients to your dental practice. Kindly share what you think about these dental marketing myths and feel free to point out other dental marketing myths you know in the comment section.